Plump up your lashes so that they are fatter, thicker, and larger than life. This long wearing formula doesn't flake, clump or smudge. Formula incorporates new polymer technology that forms an invisible impermeable veil over lashes. Lashes are wrapped with intense colour. Patented Double V shaped brush is engineered to lift and curl lashes from root to tip for maximum volume potential. Hypoallergenic. Paraben free.